| Conversion marketing is optimizing a website for | | | | best way to get more conversions. Example.. trip to |
| ranking, search results and visitor appreciation. | | | | Paris...could be focus on city trip to Paris...or get more |
| Depending on the type of website, actions of the | | | | specific location within the city of Paris...map your |
| visitor may include purchasing a product, subscription to | | | | keywords in one page to reach more positions on |
| a newsletter, downloading content or viewing a video. | | | | search results and ultimately on conversions. |
| When marketing for small business an understanding | | | | Write informational pages and group those keywords |
| of the difference between "conversion" and "action" is | | | | in your articles.Optimizing for more conversions, as |
| the process of one leading to the other. | | | | most people are focusing on a specific niche and in a |
| For example, subscription to a newsletter is a "action", | | | | split second are assessing the content in your byline to |
| as opposed to a purchase of a newsletter requires an | | | | assess clicking through to your website. |
| exchange of monies, this is "conversion". Therefore | | | | Communicate in an action driven way - The first |
| online marketing conversion is a final conclusion to a | | | | communication is the listing on the search page. See |
| email marketing campaign, whereas subscription to a | | | | examples of Google AdWords advertisements as |
| newsletter is a process/strategy towards the | | | | they appear to the right side of the Google search |
| conclusion or conversion of a sale of the magazine | | | | results, assess these advertisements bylines, you |
| and/or products at a future date. | | | | assess for yourself if a visitor is likely to click on the |
| "Attraction Marketing" the term that describes a | | | | Advertiser site link.. if so, then what made you click, the |
| process of online conversion marketing which involves | | | | byline was written for you to take action that is what |
| enticing as much traffic to website as possible. | | | | the advertiser communicated in a action driven way. |
| Examples of "Attraction Marketing" may include | | | | Communicate well is the first step in getting visitors to |
| coupon advertising, voucher promotions, trial offers, | | | | stay and more so to become customers. |
| free ebook, free membership subscription etc. | | | | Good landing pages with good content - Create trust |
| Conversion Marketing Must Have Focus | | | | on your landing pages or website..important to have |
| Focus is now on quality traffic and communication of | | | | trust if you have safe online payment platform and |
| your website to the target market (right people). Why | | | | putting the right logo's on your website. Reviews from |
| should SEO (search engine optimization) be part of the | | | | existing customers should be part of the landing page |
| process of "Conversion Marketing"? | | | | and guarantees from your company as well. Why not |
| SEO takes a long time, anywhere from two to eight | | | | place reviews on the ordering pages, there is still |
| months to get consistent quality traffic to your website. | | | | people who drop out, so the people who need the |
| Especially when marketing a website in a competitive | | | | extra re-assurance when ordering have that final |
| niche such as health or dog training, It usually is that a | | | | sense the offer is safe for online payment and the |
| webmaster efforts will not immediately provide the | | | | product is of good quality when delivered. |
| results in quality traffic once thought, however, do not | | | | Create more interest on land pages - As stated |
| lose sight of improving your landing pages, calls to | | | | above Google Bot loves updates and improvement on |
| action (remember action discussed above ie getting | | | | an ongoing basis, and especially important, so do the |
| someone to do something)and testing all the | | | | readers. Conversion Marketing requires that you do |
| components that form the sales or landing page. | | | | not sell yourself short and lose focus on why you |
| Just as important is the actions you want the visitor to | | | | started to blog or have a website in the first place. |
| perform on the website must be quick and easy, no | | | | Search for information, participate in forums and Q. |
| slow loading of video, images, broken links, long winded | | | | and A. directories, maybe you can bust out with a |
| opt -in processes or repeated upsell pages. | | | | great article that helps the online world and stands you |
| During the time that organic results prevail with quality | | | | out from the crowd. |
| traffic it is also worth mentioning that Google Bot loves | | | | Easy to use call to action - As stated make the |
| change, change is good, meaning a website is being | | | | process of calls to action drop dead easy..Using free |
| consistently updated with quality content for Google | | | | download, free membership, trial offers, compelling |
| search traffic. Google is happy, you get traffic it is as | | | | content gets potential customers to take action. |
| simple as that, same applies to most search index | | | | Analyzing your responses to the call to action - |
| directories you care to name. | | | | Analyzing which keyword, keyword cluster gets the |
| Conversion Marketing Is A Ongoing Process Not A | | | | best results. |
| Quick Solution | | | | Level of converting also includes how many people |
| What are the benefits of Conversion Marketing? Sales | | | | performing all the actions you have included on |
| promotion marketing requires that people will find your | | | | yourlanding pages. How much interaction and |
| website, simply stated, and according to "Netcraft | | | | behavioral analytic s are occurring as well. |
| Web Server Survey as of December 2009 there are | | | | Sophistication is the key here as good auto-responder |
| around 233,848,493 websites are available on world | | | | companies and software will test and provide the |
| wide web. Do you think anyone can find yours | | | | results for you. Including AdWords clicks in this analysis |
| otherwise? | | | | process as well. |
| Eight Steps to get more conversions using the SEO | | | | Wrong keyword cluster can attract the wrong |
| Process | | | | audience and not be the visitors you intended whom |
| Often used if you apply "Conversion Marketing" in the | | | | are no buyer traffic, rather be they random web |
| SEO process. | | | | surfer (this can cost with AdWords). |
| | | | Previously mentioned changing Titles, |
| 1. The right choice of keywords. | | | | descriptions,changing buttons, optin boxes, buy now |
| 2. Group the above keywords. | | | | buttons, landing pages, offers, graphics are a few |
| 3. Group keywords for conversions. | | | | examples to help optimize landing pages for better |
| 4. Communicate in an action driven way. | | | | conversions.Also analyze the product your selling and |
| 5. Good Landing Pages with Good Content. | | | | what keywords you have on your website to result in |
| 6. Create more interest on landing pages. | | | | a conversion. |
| 7. Easy to use call to action. | | | | Conversion Marketing Using Growth keywords |
| 8. Analyzing your responses to the call to action. | | | | Logistic software and "Long Tail Keywords" combined |
| The right choice of keywords - "AdWords" (pay per | | | | to get better conversion.ie "Google Wonder Wheel" or |
| click) is a litmus test to your choice of keywords and | | | | other commercial keyword finder products ie "Market |
| quality score of a websites landing pages. The best | | | | Samuri" and "Keyword Elite" come to mind. |
| converting landing page gets cheaper costs per click. | | | | Map your keywords for localized search and ranking |
| Group the above keywords - "Google" has a new | | | | from Google. Meta tags and description does give you |
| interface called "Wonder Wheel" and by choosing | | | | some control with Google search bots and Google will |
| more options with Google search the "Wonder Wheel" | | | | take information from your landing page to use in |
| will give you more growth keywords or specific | | | | registering your site information called "indexing your |
| keywords you can use.It will give you more information | | | | website". |
| about keywords which people are searching for. | | | | The smart way is to group your keywords and write |
| Group keywords for conversions - Select better | | | | your content based on those keywords.Title and |
| keywords which are more specific to your site, and | | | | description of your search result should be relevant to |
| build content around those keywords. Long tail | | | | your information for best conversion marketing. |
| keywords and growth keywords in combination is the | | | | |