Carolina Herrera

The brand values of CAROLINA HERRERA can beImmediately, big department stores bought her clothes.
transmitted in just four words: elegance, timeless,She easily made the transition to a more streamlined
sophistication and luxury. Its many collections oftrend of the middle 80s, and became famous for her
clothing, accessories, and perfumes are original andelegant clothes for day and night. use
striking, used by people who seek something modern,Carolina Herrera also began to make collections of
chic and unique. From former United States Presidentwedding dresses, but it was the perfume that helped
wives to Hollywood actresses, its clientele has gonespread her name worldwide. This happened in 1988,
through decades. The refined taste has transformedwhen the Spanish fragrance company of Antonio Puig
Carolina Herrera clothes in classic and timelesscreated the famous female perfume CAROLINA
guaranteed success.HERRERA. From this time the designer had built an
Historyempire which was consolidated with the launch of
The designer Maria Carolina Josefina Pacanins y Ninosuch hits as Herrera for Men, first male fragrance of
de Herrera Guevara, known as Carolina Herrera, wasthe brand, inspired by two men with major participation
born on January 8, 1939 in Caracas, Venezuela. Shein the life of the stylist: her husband Reinaldo Herrera
was the daughter of a couple descendant of anand Guillermo Pacanins, her father. This perfume was
aristocratic family in Venezuela. When she was 13, herreleased in 1991. The 212 was one of the most
grandmother took her to a trip to Paris, where shesuccessful fragrances of the brand, inspired by a New
discovered the Spanish designer Cristobal Balenciaga,York "avant-garde" style and launched in 1997. Her first
who inspired her in work. At 25, she began working asperfumes became, in less than a decade, in true
Public Relations at Pucci House, in Venezuela. Thenclassics in the world of fragrances and continue
she met Maria Teresa Herrera, mother of Reinaldo,contemporary as in the day of their release.
who was the editor of Vanity Fair magazine. SheAt that time the brand launched the accessories
married Reinaldo in 1968. Having been for years partline(bags, shoes, leather goods, and handkerchiefs),
of the list of best-dressed women of the Unitedladies clothes and the latest collection for men. The
States, in September 1980 she presented her firstfirst store of the brand CAROLINA HERRERA only
work as a test.opened in 2000, in the famous Madison Avenue in
With her work being very well received by critics, sheNew York. In subsequent years the brand has
won the backing of a Venezuelan investor namedintroduced products in many segments, including a
Armando de Armas, to create a company in thesecond line of clothing and accessories at more
following year. At that time, she moved with her familyaffordable prices. In 2008, the stylist and her daughter,
permanently to New York. Established in the city, itCarolina Adriana (responsible for the successful 212,
was only in April that she officially presented her firstthe first fragrance of the brand), attended a dinner
collection "prêt-à-porter" at the Metropolitan Museum.celebrating the 20 anniversary of her first fragrance
With an overlap of different types of textile in varyingbrand, held at Fasano house in Sao Paulo. The
lengths, she quickly won major customers, including thecelebration was accompanied by a display of dresses
cosmetics queen Estee Luadir and Jacquelineand perfumes launched by the brands CH Carolina
Kennedy Onassis, which commissioned CarolinaHerrera and Carolina Herrera.
Herrera the wedding dress of her daughter Caroline.