Euro Disney? Never Heard of It, But I Do Know Disneyland Paris!

It's the place everyone dreams of going: Disneylandmany attractions. In March 1992 Euro Disney opened
Paris covers over 138 acres and is built in keeping withto employees for testing also main sponsors and their
the other Disney parks, making the layout familiar tofamilies were invited. The park finally opened on April
people who have been to the other parks in Orlando,12th 1992 but the expected prediction of 500,000
Tokyo and Anaheim. Disneyland Paris consists of twovisitors was wrong as barely 50,000 people turned up
theme parks, retail, dining, entertainment districts and- this was partly due to protests from French locals
seven Disney-owned hotels. It is the second resort towho thought that it would harm the French culture.
open outside of the United States - the first being theOverall this was a disappointing start for the Disney
Tokyo based one - but is the first that is owned andCompany.
operated by Disney. Disneyland Paris is situated in aThe misery continued as the park's first phase of
perfect location its nearby the Capital but lies just ondevelopment went over Budget and cost 22 billion
the outskirts of it, but with that said the options ofFrench Francs to complete, and the next few months'
where to stay are endless you could choose to stayattendance figures didn't improve much. By the time of
at Disney but a more cheaper option is to stay outsideMay the park only attracted around 25,000 visitors a
of it. Being near to Paris you could find various placesday instead of the 60,000 that they predicted. Over
some would say the best villas in France.the next year things were getting worse, which wasn't
Disneyland in Anaheim was successful so plans tohelped by a European Recession that hit property
build a European extension were afoot. These firstprices in 1992 and that the dollar was cheap so most
started around 1975, coincidently nine years after Waltwould forego Europe in favour for Florida's Park.
Disney died. The countries Britain, Italy, Spain andThere were other problems and by the start of 1994
France were all considered as possible locations, butthe company had serious financial difficulties, which
Britain and Italy were quickly dropped from the list aslead to a meeting with banks and backers and the
potential sites because they lacked the necessarybanks agreed to help them keep them stable for a
large expanse of flat land. It was thought that thefew years.
mostly likely site would be the Alicante area of SpainBy August of 1994 things started to change for the
because it had a climate that was similar to that ofbetter as the entire park's hotels were fully booked
Florida's for most of the year, however it was ruledduring the peak season. The park rode on this
out as well because of the Mistral winds. After muchresurgence by changing the name from Euro Disney
though, Marne-la-Vallee in France won the location, dueto Disneyland Paris. They saw the new name
to its close proximity to Paris (the capital of France)connects more with the romantic city of Paris and to
and because of its central positioning within Westernnot associate it with Poor reputation that comes with
Europe. They thought this would be crucial to thethe phrase 'Euro Disney'. The end of the year figures
park's future success if it was to attract sufficientshowed promising signs as they the previous year's
visitors. It was calculated that the location puts the park650 million loss was reduced to around 200 million. By
within 4 hours (driving) for around 68 million people andthe end of March 1995 the company predicted that the
2 hours (flying) for a further 200 million.resort may break-even by the end of the year, this
The chief executive officer of The Walt Disneywas helped by the fact that a new attraction and one
Company at the time, Michael Eisner, signed the firstof the most popular rides (still today) space mountain
letter of agreement with the French government inwas opened. In August 1995 Disneyland Paris and the
December 1985 and Robert Fitzpatrick, a keyEuro Disney resort complex announce a 22m profit,
organiser of the 1984 Los Angeles Olympics wasfollowed by the first annual operating profit announced
appointed as the Euro Disney President, this was thein November 1995 and since then its been smooth
when the park finally started to take shape, with thesailing.
construction on the 2,000 hectare site in August 1988.Many of the attractions of the park are refined (some
In Disney 1990 Espace Euro Disney (an informationwould say superior) versions of those that appear in
centre) was opened to the public to show whatthe parks that were made before it. For example the
Disney were constructing. This was followed by theSpace Mountain in Orlando is slower and in fact is the
opening of the casting centre on 1st September 1991 infastest of all the five versions of the ride plus features
order to start recruiting the hundreds of Casta launch cannon start to the ride.
Members that would ultimately operate the park's