| Talk to a number of webmasters and I`m sure you`ll | | | | PRs,which is a strong indication they have that `vote of |
| find that while they love inbound links, (backlinks), they | | | | confidence` by being linked to by a lot of other |
| have an aversion to placing outbound links on their | | | | webmasters also. Linking out is not necessarily a bad |
| pages to other sites. The reasoning behind that is that | | | | thing. There is little concrete evidence that outbound |
| they imagine that all outbound links will weaken their | | | | links weaken your own PageRank. Nor can it be |
| position with the Search Engines, and have no value in | | | | proven that such links reduces rank position in search |
| them. But, does that really make any sense? Google | | | | engines. |
| and the other search engines are looking for a site | | | | As for the argument that outbound links send your |
| which has good content, and provides value to its | | | | valuable visitors to other sites, that has to be put in to |
| visitors. | | | | perspective. If yours is a site which relies on selling, |
| Now, if you have a blog, for example, and write a post | | | | then if you must, link to sites which don`t sell, such as |
| about Disneyland in Paris, what better authority site to | | | | Wikipedia, or government information sites. If you |
| link to than DisneylandParis? If visitors are interested | | | | benefit from better placings by the search engines |
| enough to read your post then it may be safe to | | | | because of the proper use of outbound links-resulting |
| assume they`d like some further information about the | | | | in more visitors to your site-the loss of a few visitors |
| place itself, from the actual company which runs | | | | to other sites is a small price to pay. In other words, |
| Disneyland in Paris. | | | | you stand to gain more than you lose. |
| Similarly, if you have a site discussing gardening you | | | | If you really are worried about weakening your own |
| might link to a site which is a recognized authority on | | | | page rank then consider using 'Nofollow' in your links |
| the subject of gardening. A site on weather features | | | | which should stop the indexing robot from following |
| might link to Wikipedia and so on. In other words, you | | | | them. Don`t haphazardly link to other sites. Make sure |
| are giving your visitors the opportunity to look at other | | | | the anchor text is relevant to your topic, and link to |
| sites which are viewed by many as an `authority` on | | | | good authority sites. Try to think about what will benefit |
| the topic. You are helping them, thus providing a | | | | your visitors, and hopefully you`ll be rewarded with |
| service, or something that may be of value to them. | | | | better rankings in the search engines. |
| These sites you will be linking to will probably have high | | | | |